Rio Tinto wanted to highlight its 10 year partnership with the Royal Flying Doctor Service in a new and innovative way as the news was no longer covering their partnership.
Unknown to most, Reverend John Flynn, founder of the RFDS is actually featured on the Australian $20 note. So to drive coverage, we created a world-first mobile experience that brings him back to life using pioneering AR technology. You simply scan the $20 to discover that the history and the future of one of the most beloved Australian organisations has always been in your hands.