In Asia, Tiger is a beer of the streets. Unfortunately, extreme levels of air pollution are driving people indoors. To reconnect people with the streets and inspire them to stand up for their environment, Tiger created Air-Ink. The first ink made from air pollution.
Air-Ink was given to 29 artists across 8 cities around the world. Over 1000 artworks were produced, with 36 million views generated, 40 million engagements on social media and an earned media value of $4.5m USD. Air-Ink is now being used to petition governments for a trial of the technology. Reconnecting Tiger’s consumers with the streets.
Press: CNN, Fast Co, Creativity, Creators Project, Branding Magazine, Business Insider, Adweek, Gizmodo, Design Taxi, Campaign, Sustainable Brands, Inhabitat, Design Boom, Wired