It all started when…
Hello there, I'm Knox Cassidy.
I'm an Account Manager and Strategist who currently works in the world of Australian advertising. Which is like the normal advertising world but with more guys called Darren.
I believe the best question you can ask when creating work is, why would anyone care? Its simple and sadly not voiced enough I suspect. Its my opinion that the work you create should make your audience care, if they don't feel or gain something from what you produce then you are simply contributing to the clutter. The world doesn't need more clutter, it chokes the sea turtles.
I’m extremely passionate about the creative process, particularly when it’s fluid and genuinely collaborative, where debate is seen as a tool to arrive at the best consensus. I love mining for insights and thinking analytically to solve hard problems with simple and strategic ideas or compelling narratives and bringing them to life in unexpected ways.